Sidelines was founded by Arka Ray and Marios Assiotis -- long-time friends who've spent a lot of time over the years passionately debating everything from the impact of Tom Brady's latest haircut on the AFC East to superiority of She-Ra over He-Man.
We often wondered why the kind of fun and often (unintentionally) thought-provoking banter that we spent hours on were sorely lacking online. With the great content on it, the Internet was still the domain of trolls, trash-talkers, and those looking for a digital soapbox to rant.
Some of our favorite websites were plagued with this problem, and we saw first-hand how this diluted our experience on these sites. So we decided to build something that would help publishers tap into the vast potential of rich, smart discussions. And that thing was Sidelines.